I’ve worked across travel, healthcare, hospitality, and IoT, and what’s helped the most is being able to clearly communicate ideas, bring teams together, and keep everyone moving toward the same goal.
15+
Years of Experience
I redesigned the booking experience for Interval’s short stay and all-inclusive search flows, which led to a 44% jump in online bookings — proof that thoughtful UX can drive real business results.
44%
Increase in Bookings
Using insights from member behavior and booking patterns, I worked with the team to design an upsell experience that felt natural and valuable — guiding the strategy and placement of the Unit Size Upgrade flow, which went on to generate $5 million in added annual revenue.
5M+
In Annual Revenue
UX Strategy Meets AI Prototyping → Real Products, Not Just Mockups
Owned the end-to-end design of an AC sensor management app. Partnered with Cursor and Claude AI to ship a fully interactive prototype—showcasing how AI can turn vision into working UI with developer-level speed.
My Strategic Design Process
01
Discovery
Uncover insights through research and stakeholder alignment
02
Strategy
Define clear objectives and success metrics
03
Design
Create and iterate on user-centered solutions
04
Impact
Measure outcomes and optimize for continuous improvement
I Design with Vision, Lead with Purpose
Across every role, my focus has stayed the same: design for scale, impact, and meaningful improvement—on both the customer and business side.
Whether it’s aligning teams or reworking flows, I think in systems—driven by empathy, validated by outcomes.
From 0→1 launches to redesigning legacy products, I help teams turn intent into action and complexity into clarity.
Solving the Right Problems, Not Just the Obvious Ones
I bridge what the business wants with what the user needs—no translation required.
Designing Alongside Engineers, PMs, and Stakeholders
I lead design conversations that include product, engineering, and the business—because that’s how great work happens.
Making the Hard Parts Easier
I’m comfortable when things are unclear—and I use research and design to figure out what really matters.
I Care About Outcomes, Not Just Output
Every design I create is grounded in real user insights—and tied to business goals.
Architected a Mobile Experience for a travel planning app — driving clarity, self-service, and scalable flows
I architected the mobile experience for a loyalty platform used by 1.7M+ members, resulting in significantly improved user retention and resort booking rates.
Redesigned Corporate Site → +31% Lead Growth & Partner Clarity
I led the UX and content overhaul of Interval International’s legacy corporate site to drive lead generation and clarify partner value. Through systemized IA, responsive design, and business-aligned discovery, we achieved a 31% lift in sales leads and repositioned the brand for modern B2B and B2C growth.
Senior Product Designer
I turn "this is confusing" into
"that was easy!" —
so your users just click, convert, and come back.
Streamlined Vacation Booking → 4-Step Flow, 3x Higher Conversions
I redesigned an outdated vacation booking system to focus on the one-shot user journey. By rethinking the login, search, and checkout flows, we cut the process in half and introduced OTA-style simplicity. The result: better decisions, faster bookings, and a 3x projected increase in conversion.
Turning “What Ifs” into “What’s Next
With 15+ years of experience leading product design at Travel and Leisure and Health Tech companies, I specialise in solving complex problems that others find overwhelming.